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Media Prima Looks Into Opportunities In Pakistan
Published by TV Explore on February 17, 2009
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A five member team from Media Prima Berhad (MPB) is currently on a four day official visit to Pakistan to look at developing ties in the media industry with Malaysia.
Led by its Chairman, Dato Abdul Mutalib Razak, the team will explore the possibility of cooperation with Islamabad Media University and hold discussions with Public Sector media houses such as Pakistan Television Corporation (PTVC), Pakistan Broadcasting Corporation (PBC), Associate Press of Pakistan (APP), Pakistan Electronic Media Regulatory Authority (PEMRA) and representatives of the Pakistan Broadcasters Association (PBA).
It will also be considering the supply and exchange of software, dramas and programmes on cooking, tourism, fashion and sports.
“Both Pakistan and Malaysia have produced content which have tremendous cross-cultural appeal and there is a lot of potential for it to be shared around the world, while the exchange of current affairs and news programmes will allow a much better understanding of each other,” said Abdul Mutalib.
Media Prima Berhad (MPB), a company listed on the Main Board of Bursa Malaysia, is Malaysia’s leading integrated media investment group. It currently owns 100 % equity interest in TV3, 8TV, ntv7 and TV9.In addition, Media Prima owns 43.3% equity interest in The New Straits Times Press (Malaysia) Berhad, one of Malaysia’s largest publishing groups.
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