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Aaj TV and Hum TV reaches television screens in North America

Published by TV Explore on May 7, 2009

TV-Desi.com announced today the launch of its set-top-box service and new dual streaming service on the PC. The launch of TV-Desi’s online viewing capability complements its television service, delivering premium South Asian television channels in high digital quality direct to the television set via the Internet. Hum TV and Aaj TV from Pakistan are part of the package offered by TV-Desi.

TV-Desi brings North American viewers top-rated South Asian channels and Bollywood entertainment into the living room. This subscription-based service showcases a variety of the best and most up-to-date dramas, comedies, movies, talk shows, news, religious programming, music and more.

The TV-Desi platform uses an Internet connection and set-top-box technology for television viewing without the need for satellite or cable installation. As a corresponding service to TV-Desi’s online platform, the set-top-box service streams content live and features a diverse line-up of 44 channels including: SET Asia, ATN Bangla, NDTV, Aaj TV, HUM TV as well as other popular television channels from leading South Asian and U.S. content providers. TV-Desi set-top-box subscribers can also watch the TV-Desi online channels for free.

“We’re excited about the opportunity to serve the South Asian community with the television content they want most. Our channel line-up is strong and the value pricing is unmatched. TV-Desi offers customers more channels and more choices for less money,” said Sandeep Divekar, CEO of TV-Desi.

The TV-Desi service is currently available in the United States and Canada and offering its subscribers set-top-box equipment for free.

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