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Pakistan TV industry under threat from Indian DTH boxes
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Pakistan’s television sector is threatened by illegal direct-to-home (DTH) satellite TV set top boxes (STBs) smuggled from India, according to former caretaker Information Minister Javed Jabbar, in a report on regulating the private TV industry, commissioned by the Supreme Court.
Indian satellite TV channels are not licensed for broadcast in neighboring Pakistan and those which are being watched illegally are diverting both viewers and advertising revenue away from Pakistan’s own TV sector, according to Mr Jabber. This, he says, ultimately results in the legitimate national TV industry being undermined, the Nation newspaper reports.
“The threat is in the form of the increased and abundant availability in markets of smuggled, illegal DTH boxes from India which give viewers access to hundreds of Indian and foreign satellite TV channels,” said Mr Jabber – while urging action against the situation.
The Supreme Court was told the Pakistan Electronic Media Regulatory Authority (Pemra) needs prompt, credible and practical support by the police and law enforcement authorities to enforce and penalise those transgressing the law.
In his role as the apex court-appointed mediator, Mr Jabber also called for a review of new media to ensure that public interest is at the heart of the evolving media landscape in Pakistan, rather than it being government or industry led, according to The Nation.
“[A] comprehensive review and reform of the electronic media sector is required, including amendments to existing legislation to make Pemra a truly independent regulatory authority directly accountable to a bipartisan forum of Parliament, to reflect the emergence of new broadcast and distribution technologies, and to ensure that the public interest rather than only commercial or political interests determine the direction of media development in Pakistan,” said Mr Jabbar.
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jamshiad on Tue, 14th Dec 2010 1:57 pm
The only solution of this thing to open your own DTH provide a real entertainment to public than we compete India.
Jamshaid on Tue, 14th Dec 2010 6:52 pm
It is the need of time that Pakistan must open his own DTH service. Peoples of remote areas like that type of service and a number dishtv set top box now working in the paksitan. We can't compete india untill we start our own DTH service.
salar aamir on Sun, 15th May 2011 9:13 am
thatz lame , the 1 who wantx use indian dth should be allowed , i mean have u seen pakistani cable , iptv , digital tv services they are ass infront of india dth services
shah on Tue, 7th Feb 2012 11:46 am
pakistan need to open his own dth, and sports chenal on decoder,,,,why pakistan not ban the illagle decoder,,and pakistan lose the large nomber of mony in this sector.