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KidsCo to be distributed in Pakistan
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KidsCo, the international children’s channel, will soon be available in Pakistan through cable TV and IPTV. KidsCo recently announced that it has secured a distribution agreement with Singapore based media company, Multi Channels Asia (MCA), to represent the channel across Southeast Asia and Australasia including Pakistan. MCA will negotiate and close distribution deals with platforms for cable TV distribution, video-on-demand (VOD), DTH, IPTV and mobile.
MCA will distribute KidsCo’s range of family friendly original productions, first run exclusives and classic content to platforms across Southeast Asia and Australasia including Pakistan, Singapore, Malaysia, Cambodia, Sri Lanka, Maldives, Bangladesh, Malaysia, Philippines, Indonesia, Papua New Guinea, Palau, Hong Kong, Macau, Australia, New Zealand, and will work with existing KidsCo agents in Thailand, Philippines, India, South Korea and Vietnam.
Paul Robinson, Global CEO at KidsCo, commented, “We are thrilled to be adding MCA to our existing partners. Southeast Asia and Australasia are important markets for KidsCo, and this new partnership signifies our further investment in the region. MCA’s expertise in serving these markets and understanding of KidsCo’s distinctive proposition make it a perfect partner. We look forward to working together with MCA to build our presence in Southeast Asia and Australasia further.”
Gregg Creevey, MD at MCA, commented, “Multi Channels Asia is delighted to be partnering with KidsCo. MCA is committed to providing quality services to partners and affiliates, and is excited to add KidsCo’s unique offering of family friendly programming to our expanding portfolio of channels.”
KidsCo is an international children’s entertainment brand founded by Canadian broadcaster Corus Entertainment’s Nelvana Enterprises, American-based producer DIC Entertainment, and European broadcaster Sparrowhawk Media Group in April 2007. By the end of 2007, Sparrowhawk was purchased by media conglomerate NBC Universal, thus giving the company its share in the brand. In June 2008, DiC Entertainment was acquired by Cookie Jar Group, thus also having a stake. The network is currently based in London.
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