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PEMRA, IPO to launch drive against piracy in electronic media
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The Pakistan Electronic Media Regulatory Authority (PEMRA) and the Intellectual Property Rights Organization (IPO) have resolved to take joint action against the menace of piracy in the electronic media.
The unhindered influx of pirated content on broadcast media and cable television in the country are not only posing serious regulatory challenge but also putting huge loss to the national exchequer besides promoting piracy, said a press release issued here on Monday.
The PEMRA has been in close liaison with other relevant agencies, including IPO to launch serious and concerted drive against the pirated content, which is otherwise causing serious harm to country’s repute at international arena. The IPO has an exclusive mandate to deal with the copyright issues and to ensure as if no violation of copy and proprietary law takes place.
The PEMRA in a recent meeting held with representatives of IPO emphasized on chalking out a joint strategy to curb growing piracy in the electronic media.
The meeting was also apprised about the actions taken by the authority against television (TV) channels and cable operators through stopping the pirated content and imposing heavy fines in the recent past.
According to the PEMRA, major impediment undermining the competition and causing unbalance in electronic media sector was “piracy.”
Section 20 (g) of PEMRA Amendment Act, 2007 unequivocally ordains that “A person who is issued a license shall not broadcast or distribute program or advertisement in violation of copy rights or other proprietary rights.
The PEMRA in consultation with the IPO has also issued stern warnings to all broadcast media and cable TV operators asking them to refrain from exhibiting the pirated content.
The operators and media have been directed to submit the copyright record of their content being relayed on electronic media or cable TV networks to the Authority. In case, any exhibition of pirated content is observed, legal actions would be initiated against violators under relevant provisions of PEMRA and IPO laws.
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